harlow's Neapolitan pizzeria

VISUAL IDENTITY, PUBLICATION & PACKAGING CONCEPT · 2019

Harlow's is a wood-fired pizza join in Lakewood, Ohio, with a 50's diner-esque exterior and a modern Mexican inspired interior and patio. This pizzeria sets such a cheerful tone and we felt the brand identity should match. So we started with slightly tweaking the logo type, staying true to the simple script but softening the edges. We also added an malleable logo mark to brand their sought after agua frescas along with the pies. The mark and type are inspired by the neon sign that hangs out front. As a finishing touch we pulled from the interior color scheme to build a balmy, beach palette and lively accent pattern.