worry wort wine club co.

BRANDING + PACKAGE DESIGN CONCEPT · 2020

The Worry Wort Wine Club Co. is a concept project born out of an illustration series Buzz created. He made a collection of hatch style drawings based on candid photos from 1960's award shows. The nature of the photos made us think of celebrations which lead us to wines. We'd been itching to explore a packaging design concept and thought celebratory wines were a perfect fit. So this is our studios very playful take on a merrymaking wine collection. We paired a child-like, handwritten type with a rich, ceremonial palette inspired by sports trophies. Those choices along with the lively texture the hatching creates, we built a fun-loving, spirited packaging project.